The FPSC brochure 'A measure of Trust' includes the following comments:
Financial Planners deal with one of the most personal and sensitive aspects of people's lives: their financial security. As a result, trust is at the heart of the financial planning relationship -- trust in the planner's competence, integrity and objectivity, and trust that the planner will act first and foremost in your best interests.
The CFP mark identifies individuals who are dedicated to a level of professionalism in providing financial planning advice. The CFP credential assures the public that those financial planners who are CFP licensees have agreed to adhere to high standards of competence and ethical practice as set out by the Financial Planners Standards Council.
Financial Planning involves determining how individuals can meet their life goals through proper management of their financial resources. This broad-based approach to providing financial advice distinguishes financial planning practitioners from other professional advisors who typically focus on only one area of a person's financial life.
Among the Topics of the Canadian CFP Curriculum are:
Financial Planning Process, Economic Environment, Time Value of Money, Legal Environment, Financial Analysis, Ethical and Professional Considerations in Financial Planning, Insurance Planning, Identification of Risk Exposures, Legal Aspects of Insurance, Property and Liability, Life and Health Insurance Policy Analysis, Employee Benefits, Medicare, Canada Pension Plan, Quebec Pension Plan and Old Age Security, Investment Planning, Investment Vehicles, Investment Theory, Environment and Financial Markets, Fundamentals of Income Taxation, Tax Calculations and Concepts, Tax Planning, Hazards and Penalties, Retirement Planning and Employee Benefits, Estate Planning Considerations and Constraints, Tools and Techniques for General and Special Estate Planning Situations.